Why Companies Give Away Free Product Samples, and How To Find Them

As customers, we are the people that companies want to ensure are happy. We are the people that the companies want to ensure are going to their retail stores, going to their websites or whatever it might be in order to get their products. The companies know that without our buying power, they would not be in business. Of course we as consumers need to ensure these companies stay in business due to the economy. If all retail companies went out of business due to our lack of purchasing, we would be in trouble. We do not have worry about that because we need or want the products that they are selling. Many times though we do not need to buy the products they are producing. Companies often give out free product samples to the consumers just for them to try the product.

Many people ask why companies want to give away free product samples to us. It is rather simple if you take a moment to think about it. Companies know they want our business and the thing is, we know they want our business as well. They know that we do not know how each of the products work, taste, or function in our lives so they want us to sample them. They know what they are doing in that aspect because they feel if we try their free product samples we will decide to purchase them at a later time. The company hopes that not only will we get the product once, we will continue to purchase the product and we will tell all that we know about the product. The more word that spreads about their product the better and it pretty much gives them free marketing.

Companies take the time out to strategically plan their free product samples giveaways. They know they only have so much in their budget and they do not want to over spend. Sometime a company will go overboard and give away an extraordinary amount of free samples that if they do not get the return they are expecting, it can really hurt their bottom line. They have to be very careful and plan where, when, how much and who they are targeting with each product. Yes, companies are wondering what age group, race, gender and so forth are interested in their product. Once they know this, they can go ahead and ensure they are spending their money well.

Where can you get free product samples from? You can get them from a number of different places. It really depends on the company and the product that they are offering. If they are trying to get you to sample their food, you could find their samples at the end of aisle at your local grocery store. They will have the smell filling the space of the store and luring you in. If the company is selling electronics and such, you can just go into your local retail store and play around with the displays. Often time you can go to the company website and they might have a free trial that you can have the product in your home. If you are satisfied with the product, you can choose to keep it or you can decide to send it back. Most of the time when you tasted the product or had it in your home, the company feels that they have just added a new buyer to their products.