Subject Decriptions Of MBA

Entrepreneurship
The objective of the module is to provide participants with an in-depth knowledge of the concept of entrepreneurship in the context of entrepreneurs, entrepreneurial organisations and entrepreneurial countries.

Leadership
This module will provide the participants with a systematic study of how individuals and groups behave within an organisational setting and the impact of leadership on this behaviour.

Strategic Management
The aim of this module is to provide the participant with an in-depth knowledge of the principles and practice of corporate strategy formulation built around a systematic approach to strategic management.

Strategic Marketing
This module is designed to provide participants with an in-depth knowledge of the marketing concept and the major principles, techniques and theories relating to the strategic practice of marketing, including the development and implementation of competitive marketing strategies.

Strategic Human Resource Management
This module provides an understanding of the formal relationship between the employer and employee and the techniques and methods aimed at making the relationship more effective.

Strategic Legal and Social Issues
The objective of this module is to provide the participants with an awareness and understanding of the critical legal issues that relate to an organisation, thus enhancing the formulation and implementation of strategies for the organisation.

Strategic Operations Issues
The aim of this module is to provide participants with an in-depth knowledge of strategic operations issues that are critical for the operations of an organisation, to the end that the operations may become more efficient and effective.

Strategic Finance Issues
The module is designed to prepare participants for effective and efficient planning and management of financial and resource requirements and targets. The module is adapted for specific requirements of government, non-profit and entrepreneurial organisations.

Entrepreneurship and Globalisation
This module is designed to expand the participant’s understanding of the role of entrepreneurs in global business development. The module will also examine issues in operating across international borders in a global context.

New Venture Creation
This module features the process of creating successful new ventures, including evaluating opportunities, designing strategies, forming the entrepreneurial team and developing strategies for financing.

Franchising
The objective of this module is to provide participants with the concepts, dimensions and processes of franchising and licensing.

Entrepreneurial Management Project
The objective of this module is to enable participants to undertake a major entrepreneurial project. They will use their knowledge of action research as a method of implementing the project and record the process.